HOW TO USE DATA TO GAUGE THE EFFECTIVENESS OF YOUR CONTENT AND PLATFORMS

Depending on the platform, data can have a lot of different names, and I'm sure you've heard a lot of them, things like referrals, conversion rates, click through rates, impressions, engagement, and growth rates…there's a whole host of them.

Some of them are really important, and some of them aren't. The first one is Impressions. Impressions is simply the number of times that your piece of content shows up in front of somebody. It doesn't mean that your content was clicked on it and doesn't mean that your content it was commented on, it just means that it was shown to that many people.

The second most important thing is your Engagement Rate. Engagement rate is the number of times that people like comment, click, share or save your content. The more people that do that the higher your engagement rate is and the higher your engagement rate is, the more people that platform is going to show your content.

The third most important thing to take into consideration is the Algorithm. Every social media platform has a different algorithm. They're changing all the time. Social platforms are using a mathematical set of rules to specify or identify how data is performing or behaving on that platform. What that means is social media platforms are determining whether or not your content and your platform are valuable. The more valuable that they deem your content, the more people they're going to show it to because they want people using their platform more and better than alternative platforms.

When we create a piece of content our number one goal is to get our audience to engage with that piece of content. So we're going to do things like entice them to comment, like, share, and save that piece of content. We're going to make sure that the piece of content provides a lot of value and that it's beautiful and fits the guidelines for that platform. Watching all of those kinds of data and analytics, and creating content that's right for your audience, is going to drive high impressions, engagement rates and stay at the top of social media algorithms.

-Shandra Redwine: Marketing Strategist, The Wisdom Link

BONUS INSIGHT FROM JON

“Most of the people we work with branched off of the mindset of their industry. They were like, "Why is everybody doing it that way? It's stupid. If they only did it this way, it would work so much better." That's why they're successful.

They've already been teaching those principles for years and years and years, and when they match that worldview with a niche of people who agrees with them, their tribe, that's where the real momentum begins.”

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