GET READY

You’re going to be filmed discussing your Five-Point Platform which requires familiarity, conviction, and focus. To get you ready, we created this worksheet so you can work out your ideas and prep with Jon.

MESSAGE / STRATEGY

We’re just going to talk on our first call, get you clear, make sure you’re comfortable. I’ll work with you on your 5-Point Platform until you feel solid with it. Then we’ll book your interview.

THE INTERVIEW

How it will work. You’ll be placed on camera and set up, once the equipment checks are complete we’ll begin the interview. You will speak into the camera and explain in several takes, your 5-Point Platform. In some takes you explain the entire 5-Points taking 3-5 minutes, in some takes you’ll explain it in under 2 minutes, we’ll also have you break it down so you’ll speak to just one of your 5.

REQUIREMENTS

Know your content! If you can’t remember your Five Points and be fluent about them, you won’t like your videos very much. You’ll unpack your 5-Points using story to help the viewer to get inside the ideas. The most successful videos come from the Leaders that studied for this date. Be prepared.

5 Points Overview Video Format

Fill out this form to prepare your thoughts about the overview of your philosophy

Name

First Name

Last Name

The Hook: Tell me what you're going to tell me.

“Hi, my name is X and in this video I’m going to explain”… OR “Ever wonder why X is like Y? I’ll explain it in this video and what you can do about it.”

What's wrong in your industry?

Here’s what wrong and the unexpected WHY it’s happening.

What could it be like?

Paint us an inspiring vision. What could things be like?

To achieve the vision, what should we do about it?

Break down your solution into 5 main points: 5 steps or 5 elements

The Call to Action:

“Did you like this video? Please hit the like button, share it, and leave your comments below!”

Download the Tool