Your Ideal Client Profile
Defining your ideal client is often the best access-point for creativity and innovation. Being unclear, generic, or creating a “composite” of features often leads to generic messaging and generic tactics. Instead we want you to be laser focused on one target client so we can speak to them and their inner life. To do it, identify ONE real client that you’d love to clone and define them exhaustively. This will lead to better and more trustworthy insights.
Instructions: Please complete this questionnaire about a REAL client or prospect.
