is founder and CEO
of The Wisdom Link,
Inc., an intellectual capital development firm. Jon launched the business in 2002 as a solution to help successful entrepreneurs define, package and capitalize on their professional wisdom and expertise. He has over a decade’s experience helping business owners across the United States and Canada develop their innovations and bring them to the marketplace. Working with hundreds of top-tier entrepreneurs from backgrounds as diverse as technology, health care, education, and the financial services industries has revealed insights into the competitive advantages of the most successful.Jon is a highly accomplished business development and brand strategist, software entrepreneur, speaker and author. He has presented for groups such as AALU, MDRT, NAIFA, Lincoln Financial and The Advisor’s Center. He is a thought leader for RIA Central and has been featured in Forbes, Advisor Today, The Daily Herald, Chiro Economics and The Wall Street Journal.Jon is also the co-founder of two software firms, Playbook Builder (www.playbookit.com
), a systems design software, and Proposal App (www.proposalapp.com
), a sales experience software. He is a contributing author on Capterra, and is currently writing his new book: “Wisdom-Driven, Intellectual Capital in the New Era of Business”.Jon is a Chicago marathoner, and he resides in Holland, MI with his wife and partner, Rachelle, along with their three children.
Wisdom Link Co-Founder and Vice President, Rachelle LoDuca specializes in developing and packaging Intellectual Property. She operates with the philosophy that where there is Wisdom, there is a competitive advantage. Once that wisdom is identified, it can then be employed as a business-building asset.Rachelle leverages over a decade of consulting entrepreneurs as they build businesses and take their productized wisdom to the marketplace. She has advised entrepreneurs to build teams, organize time, package unique offerings, de-commoditize the business, create effective messaging campaigns, identify additional revenue streams, communicate effectively, and gain clarity about the future of the business.Rachelle received her BFA from The University of Michigan, is certified in Kolbe®, and has presented to hundreds of business owners and staff members. She enjoys live theater, music, and coffee. Rachelle resides in Holland, MI with her husband Jon and their three children.
brings a distinguished sales background to The Wisdom Link as Vice President Business Development
, overseeing our Business Development and Professional Services Department. Her department oversees the creation of client Sales Narratives
, develops training systems with our Playbook Builder Software
, and deploys sales/brand training programs onsite with our Launch
offering. She is responsible for helping clients define a core go-to-market strategy, project scope, sales strategy, and delivering a measurable ROI through implementation and accountability.As a professional with 16 years of proven management experience and relationship-building skills, Meredith’s history is filled with “exceeds expectations.” Her ability to handle bigger and higher profile roles on the Management Team at Huntington National Bank saw significant increases in loan production and business banking, cumulating in a 975% increase over anticipated results. Meredith’s former position as a Vice President of Private Banking provided the opportunity to partner with various industries such as; manufacturing, health care, real estate, business development, hospitality, and law. Meredith’s competency in fast-paced and demanding environments has been key in helping her gain quick and conclusive insights of our clients’ visons, values and needs.Prior to Huntington, Meredith was a program director for an international direct sales program and successfully led a distributed sales force of over twenty. Meredith’s achievement in the program lead to increased responsibilities and national notoriety for her persistence, leadership and effective mentoring skillset.Additionally, Meredith is highly active in her community. Her efforts and passion have had an emphasis on the education and leadership development of West Michigan. Through a hands-on program for local junior high students, Meredith served as an instructor, teaching the foundations of entrepreneurship. She continues this leadership development, by providing mentorship to local high school students and was a selected member for the creation of the Career Development Program for a local university. Meredith has been a board member of the Downtown Development Authority, heading the merchant committee. She continues to serve as a volunteer, supporting several fundraising efforts for the local arts.Meredith and her family reside in Holland, MI.
With years of experience enhancing top-line sales generation by strategically integrating the latest digital trends, Paige Brockmyre is responsible for the development, management and execution of creative digital marketing strategies as the Director of Digital Marketing for Wisdom Link clients. Her online data analysis and extensive background energizing interactive user experiences is crucial in helping our clients harness the internet to engage and retain new customers and achieve their digital marketing goals.Utilizing her Criminal Justice Degree from Michigan State University, Paige’s tactical and calculated approach to digital marketing has helped her establish a digital presence for national brands, non-profits and SMBs, creating brand portability for her clients to uncover opportunistic and unique ways to captivate and capture customers. She is frequently called upon by local Chambers of Commerce and libraries to present on different topics such as Google Analytics and Social Media.As an avid art enthusiast, Paige is a founding board member of Grand Haven ArtWalk and an annual ArtPrize WayFinder volunteer. She is also the creative mind behind several annual themed events in the community. Paige lives in Spring Lake, Michigan with her husband David, daughters Madeline and Delaney, son Jack, and their Black Lab, Charlie.
Jennifer Toscano is a go-to team member that handles all scheduling, in-bound communications and team/client logistics as the Administrative Assistant for The Wisdom Link.A Hope College graduate with a degree in Sociology, Jennifer is a natural problem-solver and loves to jump in and get her hands dirty. At Hope College’s Academic Success Center Jennifer assisted faculty members with their on-boarding process. She has also facilitated service and maintenance operations for the Michigan Department of Natural Resources. Her abilities perfectly complement the needs of our Wisdom Link clients, easing their burden by taking care of the details so that they can focus on the bigger picture.An avid fly fisher, kayaker and cross-country skier, Jennifer spends her free time with her black Lab rescue named Emma, enjoying the outdoors at any nearby lake, stream or rugged terrain or volunteering her time at the local Humane Society.
Creative Director for The Wisdom Link, Margaret Long, generates designs for print collateral, brand development, web design and tools that help best represent our clients personally and professionally. She enjoys when design ideas come to their full potential and you see and feel that it is “a perfect fit.”Margaret learned from the ground up, getting her start in a small print shop before working her way to Creative Director for a Chicago-based advertising agency. She has also collaborated on the making of television commercials, taking the lead on casting, set design and directing. Over the years, she has worked on projects for companies such as Comcast, AT&T, Time Warner, Showtime, Peapod, YMCA, Petco, Albertson’s, and Michael’s Craft Stores.Margaret graduated with honors from South Suburban College in South Holland, Illinois. She and her husband Mike, her children Shane and Morgan, and dog Roxy reside in the north suburbs of Chicago.
Bill DeMink is a Senior Writer for The Wisdom Link. As an award-winning advertising and copy-writing professional with over 25 years experience, Bill’s expertise crosses all media formats. His passion for smart creative has elevated brands and brought new business opportunities for clients such as GMAC, OnStar, U.S. Navy, Dow Chemical, Edward Jones, Chrysler, Jeep, and Cadillac.Bill provides Wisdom Link and it’s clients with clear strategy and solid writing to support their brand, inbound marketing and client fulfillment needs. He is respected for his grasp of complex content requirements, technology and social media insight, clever and “sticky” messaging, and a disciplined, professional approach.Bill graduated from Albion College with a degree in Economics and Management, which included a specialized internship in advertising. He lives in Northville, MI with his wife, their two children, and a small assortment of furry domesticated animals.
As a Brand Specialist at The Wisdom Link, Megan Lawrence leads clients through our Brand Insight Process. This four-phase approach to developing a powerful brand experience helps our entrepreneur clients to stake their claim in their market and tell their truth from the rooftops.Megan also has experience with publicity, promotional, and social media campaigns. Prior to joining the team in 2007, Megan managed the national sales office for ICD Publications, a national trade magazine publisher. She also worked at Caro d’Offay Gallery in Chicago where she assisted with publicity and promotional campaigns. Megan currently devotes much of her time and talent to non-profit and community organizations.Having graduated from the University of Wisconsin at Madison, Megan distinguished herself as design editor for The Badger Herald and served as president of the UW Running Club. Megan is an avid runner and has a 3:25 marathon PR. She and her husband, Noah, reside in suburban Chicago.