Unleashing Entrepreneurs:  The Paradox of Goals

unleashing entrepreneurs

Would it surprise you to learn that some of the most successful entrepreneurs (those in the top ½ - ¼% income-earning arena) struggle with setting and accomplishing goals?  It’s a dirty little secret that isn’t openly talked about, but it’s true.  Here the three most prevalent concerns we hear about goal setting:

  • “I never know where to begin.  I either create a goal from out of nowhere, aim at a slightly bigger version of the same goals I did last year, or I just pick something because I’m supposed to.  Ends up being a waste of time.”
  • “Setting goals narrows my focus and prevents me from opening myself up to other possibilities, so I don’t do it.”
  • “I either can’t hit some goals because I set them poorly or the goals change along the way - which means I can’t report a win there either. ”

What’s a superior model for goal setting so it’s less of a confidence killer, and a more rewarding experience during the period where you are chasing your goals?   Here are the five key elements we’ve recognized to improve your enjoyment and achievement with goal setting:

ONE:  The Goal-Law Combination

“Goals” are fixed items while “laws” are the underlying behaviors, mindsets and activities that must occur consistently to achieve the goal.  A good combination for a goal and law example is a marathon.  The goal might read, “on such and such date, I will run the Chicago Marathon”.  The law may be,  “I’m creating a lifestyle of health, positivity, and discipline with a heavy focus on getting lots of sleep, a clean diet, and daily, cardio-centered exercise.”

TWO:  The Anatomy of a Goal

Second, we believe strong and achievable goals follow the S.M.A.R.T. goal format developed by George T. Doran.  The S.M.A.R.T is an acronym begins with the “s” to address that goals must be Specific.  Second, they must be Measurable.  They also have to be Achievable, they must be Reasonable, and finally good, solid goals must be Time Related.  

THREE:  The Power of Laws

Third, it is important to craft laws of behavior attached to the goal that serve as statements of truth.  The byproduct is that you’ll more enjoy the time period before goal achievement and even hasten the goal into manifestation by virtue of emotional alignment with the future state.

Example:  Instead of only addressing the fixed target:  “By 2018, our revenues will be $15MM”.  Try adding something like this, “We enjoy a disciplined and well-supported sales culture that enables us to grow towards a $15MM revenue target. ”

FOUR:  The Waypoint

Fourth, set smaller milestones, what we call Waypoints, that can punctuate the path.  These are not merely a way to break the goal into smaller steps…they also provide the opportunity to look back at progress made and celebrate it.  

FIVE:  Surrender and Allow

Finally, once you’ve documented your goals, remove from yourself the focus on trying to hit the target and instead place your full attention and passion on being in a mindset that allows the goal to arise.

Become the person and the company that conducts the activities your bigger vision requires before you arrive and you’ll dramatically change the experience and outcome potential.  

The Goal

What you get by achieving your goals is not as important as what you become by achieving your goals. Henry David Thoreau, American author and philosopher

The paradoxical thing about goals is that they plant a seed in our minds that essentially says, “When I get here (accomplish this, make this, do that) things will be better”.  To avoid that danger, enjoy the ride, and achieve more with a grace and confidence – remember to plan carefully and build a goal format that helps you, your team (and your ever-attentive mind), view this moment as the best and most powerful place to begin.

Jon LoDuca is President and CEO of The Wisdom Link and resident Goal Herder